Post, Richard S. <br/><br/>
Global brand integrity management  how to protect your product in today's competitive environment 
Richard S. Post and Penelope N. Post. 
 - New delhi  Tata McGraw Hill  2008 
 - xv,309p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9780070229525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name Trade marks  Product management. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / P69G