TY  - BOOK
AU  - Post, Richard S.
AU  - Post, Penelope N.
TI  - Global brand integrity management: how to protect your product in today's competitive environment
SN  - 9780070229525
U1  - 658.827 
PY  - 2008///
CY  - New delhi
PB  - Tata McGraw Hill
KW  - Brand name
KW  - Trade marks
KW  - Product management
ER  -