Niraj Kumar <br/><br/>
Integrated marketing communications 
Niraj Kumar. 
 - Mumbai  Himalaya Publications  2009 
 - 642p.; 26cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Business.
<br/><br/><label>Dewey Class. No.: </label>658.45  / N63I