Hormeyr, Jan <br/><br/>
Commitment-led marketing  the key to brand profits is in the customer'smind 
Jan Hofmeyr and Butch Rice. 
 - Chichester  John Wiley and Sons  c2000. 
 - xiv, 306p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>471495743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names Consumers preferences  Brand loyalty. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / H71C