TY  - BOOK
AU  - Hormeyr, Jan
AU  - Rice, Butch
TI  - Commitment-led marketing: the key to brand profits is in the customer'smind
SN  - 471495743
U1  - 658.827 
PY  - 2000///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Business names
KW  - Consumers preferences
KW  - Brand loyalty
ER  -