Millier, Paul <br/><br/>
Marketing the unknown  developing market strategies for technical innovations 
Paul Millier. 
 - Chichester  John Wiley and Sons  1997 
 - viii, 240p.: ill.; 23cm. 
<br/><br/> Bliography p. 219-31. 
<br/><br/><label>ISBN: </label>471986216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - marketing Product management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M62M