TY  - BOOK
AU  - Millier, Paul
TI  - Marketing the unknown: developing market strategies for technical innovations
SN  - 471986216
U1  - 658.8 
PY  - 1997///
CY  - Chichester
PB  - John Wiley and Sons
KW  - New products - marketing
KW  - Product management
N1  - Bliography p. 219-31
ER  -