Luck, David J. Marketing research David J. Luck, Ronald S. Rubin. - 7th ed. - New Delhi Prentice Hall of India [n.d.] - xvii, 683p.: ill.; 24 cm. - (Eastern economy edition. . ISBN: 9788120304840 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / L89M