TY  - BOOK
AU  - Choudary, Pavan
TI  - The Rx factor: strategic creativity in pharmaceutical marketing
SN  - 9788190655583
U1  - 615.10688 
PY  - 2009///
CY  - New Delhi
PB  - Wisdom Village
KW  - Pharmaceutical industry - India
KW  - Drugs - Marketing - India
KW  - Pharmaceutical policy - India
ER  -