TY - BOOK AU - Shetty, Prabhakar TI - HOP in the mind: how to increase brand loyalty, Techniques for success in pharmaceutical marketing and sales SN - 9788193999103 U1 - 658.827 PY - 2019/// CY - Mumbai PB - World publishers KW - Brand name products - Marketing KW - Brand loyalty KW - Self-help techniques ER -