Chaganti, Subba Rao Bullseyes and blunders lessons from 100 cases in pharmaceutical marketing Subba Rao Chaganti. - Hyderabad PharmaMed Press c2019. - xxiv, 593p.; 24cm. ISBN: 9789388305440 Subjects--Topical Terms: Drugs - Marketing Pharmaceutical industry. Dewey Class. No.: 615.10688 / C28B