TY  - BOOK
AU  - Chaganti, Subba Rao
TI  - Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing
SN  - 9789388305440
U1  - 615.10688 
PY  - 2019///
CY  - Hyderabad
PB  - PharmaMed Press
KW  - Drugs - Marketing
KW  - Pharmaceutical industry
ER  -