TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Ramesh Kumar, S.
AU  - Wishenblit, Joe
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - New Delhi
PB  - Pearson Education
KW  - Human behaviour
KW  - Marketing research
ER  -