TY  - BOOK
AU  - Parvatiyar, Atul
AU  - Shainesh, G
AU  - Sheth, Jagdish N.
TI  - Customer relationship management
SN  - 9780070435049
U1  - 658.812 
PY  - 2019///
CY  - New Delhi
PB  - McGawHill Education
KW  - Marketing management
KW  - Customer relations. - Management
KW  - Customer services - Computer programs
ER  -