Keller, Kevin Lane <br/><br/>
Strategic brand management  Building, measuring, and managing brand equity 
Kevin Lane Keller, Vanitha Swaminathan and Ambi M.G. Parameswaran. 
 - 5th ed.. 
 - Noida  Pearson India Education Services  2020 
 - xxx, 642p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / K24S