TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G.
AU  - Swaminathan, Vanitha
TI  - Strategic brand management: Building, measuring, and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services
KW  - Brand name products - Management
ER  -