Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed.. 
 - Noida  Pearson India Education Services  2021 
 - xxvi, 756p.; 25cm. 
<br/><br/><label>ISBN: </label>9789332557185. .- 9789332587106. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management - Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95M