Strategic brand management  building, measuring and managing brand equity 
Kevin Lane Keller...[et.al.]. 
 - 5th ed.. 
 - Noida  Pearson India Education Services  2020 
 - xxx, 642p.: ill.;col.; 26cm. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products Branding (Marketing)  Product management. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / S88S