Sethna, Zubin <br/><br/>
Consumer behaviour 
Zubin Sethna Jim Blythe. 
 - 4th ed.. 
 - New Delhi  Sage  2021 
 - xxvi, 477p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9789353885366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research  (Marketing) Marketing  Consumer behavior. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S30C