TY  - BOOK
AU  - Kumar, Dinesh
AU  - Gupta, Punam
TI  - Rural marketing: challenges and opportunities
SN  - 9789386062765
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Marketing - Rural - India
KW  - Rural industries
KW  - Rural development
ER  -