Hillestad, Steven G. <br/><br/>
Healthcare marketing strategy  from planning to action 
Steven G. Hillestad and Eric N. Berkowitz. 
 - 4th ed.. 
 - Burlington, MA  Jones and Bartlett Learning  2013 
 - xviii, 358p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9780763789282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health services - Marketing Management Marketing of Health services. 
<br/><br/><label>Dewey Class. No.: </label>362.10688  / H24H