TY  - BOOK
AU  - Hillestad, Steven G.
AU  - Berkowitz, Eric N.
TI  - Healthcare marketing strategy: from planning to action
SN  - 9780763789282
U1  - 362.10688 
PY  - 2013///
CY  - Burlington, MA
PB  - Jones and Bartlett Learning
KW  - Health services - Marketing Management
KW  - Marketing of Health services
ER  -