Capon, Noel <br/><br/>
Managing marketing= The Marketing toolkit  an applied approach 
Noel Capon and Siddharth Shekhar Singh. 
 - New Delhi  Wiley India  2014 
 - xxviii, 677p.; 28cm. + The Marketing toolkit. 
<br/><br/><label>ISBN: </label>9788126548514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / C59M