Zikmund, William G. <br/><br/>
Essentials of marketing research 
William G. Zikmund, Barry J. Babin. 
 - Australia  South 
 - xvii, 414p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing management  Consumer research. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / Z07E