White, Michael <br/><br/>
A Short course in international marketing blunders  Mistakes made by Companies that Should have known better 
Michael White. 
 - New Delhi  Atlantic Publishers  c2009. 
 - x, 178p; 23cm. 
 - (the short course in international trade series). .
<br/><br/><label>ISBN: </label>9788126912513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing International business enterprises - management. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / W41S