TY  - BOOK
AU  - White, Michael
TI  - A Short course in international marketing blunders: Mistakes made by Companies that Should have known better
SN  - 9788126912513
U1  - 658.84 
PY  - 2009///
CY  - New Delhi
PB  - Atlantic Publishers
KW  - Export marketing
KW  - International business enterprises - management
ER  -