TY  - BOOK
AU  - Applegate, Edd
AU  - Johnsen, Art
TI  - Cases in advertising and marketing management: real situations for tomorrow's managers
SN  - 9788190445474
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Pinnacle
KW  - Communication in marketing
KW  - Industrila publicity
ER  -