Bergh, Joeri Van den <br/><br/>
How cool brands stay hot  branding to generation Y 
Joeri Van den Bergh, Mattias Behrer. 
 - London  Koganpage  c2013. 
 - xx, 267p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9780749468040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young consumers Generation Y  Trade Marketing  Product Management. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / B48H