TY  - BOOK
AU  - Bergh, Joeri Van den
AU  - Behrer, Mattias
TI  - How cool brands stay hot: branding to generation Y
SN  - 9780749468040
U1  - 658.827 
PY  - 2013///
CY  - London
PB  - Koganpage
KW  - Young consumers
KW  - Generation Y
KW  - Trade Marketing
KW  - Product Management
ER  -