Dutta, Kirti <br/><br/>
Brand management  principles and practices 
Kirti Dutta. 
 - New Delhi  Oxford University Press  2012 
 - xxiii, 455 p.: ill.; 24cm. + CD. 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice Product management  Sales promotion. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / D97B