Toffler, Betsy-Ann <br/><br/>
Dictionary of marketing terms 
Betsy-Ann Toffler, Jane Imber 
 - 2nd ed. 
 - New York  Barron's  1987 
 - viii, 579p., 18cm. 
<br/><br/><label>ISBN: </label>0182017838. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionary.
<br/><br/><label>Dewey Class. No.: </label>380.103,  / D44D