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21.
Selling principles and practices Richard H. Buskirk, Bruce D. Buskirk. by Series: (McGraw series in marketing
Edition: 13th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill Book c1992
Availability: Items available for loan: HMS Central Library (2)Call number: 658.85 B98S20, ...

22.
Marketing channels Barry Berman.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley and Sons c1996
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.84 B44M20.

23.
Marketing research text, applications and case studies Ramanuj Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83, M28M.

24.
Marketing research text, applications and case studies Ramanuj Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International 1999
Availability: Items available for loan: HMS Central Library (3)Call number: 658.83, M28M, ...

25.
Strategic marketing management planning, implementation and control Richard M.S. Wilson and Colin Gilligan with David J. Pearson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books. 1996
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.8 W59S.

26.
Modern marketing research M.N Mishra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House [n.d.]
Availability: Items available for loan: HMS Central Library (3)Call number: 658.83 M66M20, ...

27.
Marketing of plastic money a new avenue of selling money Dibakar Panigrahy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kanishka Publishers 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.88 P14M20.

28.
Marketing of services edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Deep and Deep Publications 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33M20.

29.
Services marketing a strategic approach Karen P. Goncalves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall International 1998
Availability: Items available for loan: HMS Central Library (2)Call number: 658.802 G51S, ...

30.
Marketing research an applied approach. Thomas C. Kinnear, James R. Taylor. by
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill Book [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 K71M. Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.83 K71M.

31.
Strategic marketing management planning, implementation, and control Richard M.S. Wilson and Colin Gilligan. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2001
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 W59S20, ...

32.
Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by Series: (Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.801 L60M20.

33.
Marketing management by Philip kotler. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 K95M.

34.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 8th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 K95P20.

35.
Marketing research text, applications and case studies Ramanuj Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83, M28M.

36.
The Essence of marketing research= Essence of marketing research. Peter M. Chisnall; series editor Adrian Buckley. by Series: (Eastern economy edition.)
Edition: 4th Indian rep. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 C34E20.

37.
The Essence of marketing research= Essence of marketing research. Peter M. Chisnall; series editor Adrian Buckley. by Series: (Eastern economy edition.)
Edition: 4th Indian rep. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India [n.d.]
Availability: Items available for loan: HMS Central Library (2)Call number: 658.83 C34E20, ...

38.
Logistical management the integrated supply chain process Donald J. Bowersox, David J. Closs. by Series: (McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill Book [n.d.]
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.7 B73L20.

39.
Logistical management the integrated supply chain process Donald J. Bowersox, David J. Closs. by Series: (McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill Book [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.7 B73L20.

40.
Research for marketing decision Paul E. Green, Donald S. Tull and; Gerold Albaum. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 G75R.

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