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41.
Research for marketing decision Paul E. Green, Donald S. Tull and; Gerold Albaum. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 G75R.

42.
Marketing management by Philip kotler. by
Edition: The millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1999
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.8 K95M20.

43.
Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.. by Series: (Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PrenticeHall of India 1999
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.801 L60M.

44.
Services marketing the Indian perspectives; text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: HMS Central Library (2)Call number: 658.809 S29S, ...

45.
Marketing strategy and management Michael J. Baker. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan India 2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B15M.

46.
Cases and simulations in marketing management edited by M.K. Rampal, S.L. Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Galgotia Publications c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 C24C.

47.
Market leadership strategies for service companies creating growth, profits and customer loyalty Craig Terrill and, Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago NTC Business Books 1999
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8 T29M, ...

48.
Service marketing concepts, applications and cases M.K. Rampal, S.L. Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Galgotia 2002
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8 R17S, ...

49.
Selling principles and practices Richard H. Buskirk, Bruce D. Buskirk. by
Edition: 13th. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGrawHill c1992
Availability: Items available for loan: HMS Central Library (1)Call number: 658.85 B98S.

50.
Sales management decisions, Strategies and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni.. by
Edition: 5th. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India c1988
Availability: Items available for loan: HMS Central Library (5)Call number: 658.81 S81S, ...

51.
Marketing research text, applications and case studies Ramanuj Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International 1999
Availability: Items available for loan: HMS Central Library (5)Call number: 658.83 M28M, ...

52.
Cases and simulations in marketing management edited by M.K. Rampal, S.L. Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Galgotia c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 C24C.

53.
Handbook of business management. Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon press 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658 H24H.

54.
Handbook of business management. Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon press 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658 H24H.

55.
Handbook of business management. Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon press 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658 H24H.

56.
Marketing management planning, implementation and control, global perspective Indian context V. S. Ramaswamy, S. Namakumar. by
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India 2002
Availability: Items available for loan: (1). HMS Central Library (8).

57.
Marketing Management Indian Cases Editors Varun Goenka and Pardeep Kumar Bhattacharjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NOIDA, UP (India) Pearson India Education Services 2022
Availability: Items available for loan: HMS Central Library (1).

58.
Customer relationship management N. H. Mullick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: HMS Central Library (1).

59.
Cases in rural marketing an integragted approach C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: (1). HMS Central Library (6).

60.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India [n. d.]
Availability: Items available for loan: (4).

Pages
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA