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61.
Services marketing the Indian perspectives; text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: (6).

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66.
Marketing and the bottom line the new metrics of corporate wealth Tim Ambler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pearson education 2000
Availability: Items available for loan: (1).

67.
The Essence of marketing research, Essence of marketing research. Peter M. Chisnall; series editor Adrian Buckley. by Series: (Eastern economy edition. )
Edition: 4th Indian rep. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice [n. d.]
Availability: Items available for loan: (1).

68.
Basic of distribution management a logical approach Satish K. Kapoor and Purva Kansal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2003
Availability: Items available for loan: (1).

69.
Sales management decisions, strategies and cases Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni. by
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2001
Availability: Items available for loan: (5).

70.
Event marketing and management Sanjaya Singh Gaur, Sanjay V. Saggere. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing 2003
Availability: Items available for loan: HMS Central Library (1).

71.
Global marketing market responsive approach Svend Hollenscn. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow Pearson Education 2001
Availability: Items available for loan: HMS Central Library (2).

72.
Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon 2002
Availability: Items available for loan: HMS Central Library (1).

73.
Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon 2002
Availability: Items available for loan: HMS Central Library (1).

74.
Handbook of business management.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon 2002
Availability: Items available for loan: HMS Central Library (1).

75.
Case studies in marketing the Indian context R. Srinivasan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: HMS Central Library (1).

76.
Readings in marketing A.B.L. Mathur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur R.B.S.A. Publications 2002
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8 M45R, ...

77.
Marketing management text and cases Douglas J. Darymple, Leonard J. Parsons. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 2002
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8 D17M, ...

78.
Lateral marketing new techniques for finding breakthrough ideas Philip Kotler, Fernando Trias De Bes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 K95L.

79.
Industrial marketing management M. Govindarajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikash Publishing House 2003
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8 G60I, ...

80.
Marketing in India cases and readings S. Neelamegham. by
Edition: 3rd rev. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikash Publishing House 2004
Availability: Items available for loan: HMS Central Library (5)Call number: 658.80954 N37M, ...

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA