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1.
Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western Thomson Asia 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 S40A.

2.
Advertising promotion supplemental aspects of integrated marketing communications Terence A. Shimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Forth Worth Dryden, Harcourt College [n. d.]
Availability: Items available for loan: HMS Central Library (1).

3.
Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western Thomson 2003
Availability: Items available for loan: HMS Central Library (2).

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA