Advertising and the mind of the consumer what works, what doesn't, and why Max Sutherland and Alice K. Sylvester.

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Material type: Text

TextPublication details: Australia Allen and Unwin 2004Edition: 2nd edDescription: xv, 326p.: ill.; 22cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1019 S95A (Browse shelf(Opens below))	Available		126108

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