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Integrated marketing communications a systems approach M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall India 1998
Availability: Items available for loan: HMS Central Library (1)Call number: 658.802 S47I.

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Marketing communications theory and practice Niraj Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 1998
Availability: Items available for loan: HMS Central Library (1)Call number: 658.80014 N63M.

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Pages
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA