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1.
Consumer value framework for analysis and research edited by Mooris B. Halbrook. by Series: (Routledge interpretive market research series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 1999
Availability: Items available for loan: (1).

2.
Advertising and the mind of the consumer what works, what doesn't, and why Max Sutherland and Alice K. Sylvester. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Allen and Unwin 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1019 S95A.

3.
Relationship marketing focusing on consumers complaints Gunjeet Kaur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi New Century Publications 2003
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8343 K13R, ...

4.
Marketing effectiveness in consumer banking by R.D. Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Wisdom Publications 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8342 S34M.

5.
Handbook of consumer behaviour edited by Thomas S. Robertson, Harold H. Kassarjian. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey PrenticeHall 1991
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8342 H24H.

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