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1.
Know thy customer how to follow marketing's first commandment Kevin Sharp and Kaniel Johnson; introduction by Ron Zemke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dartnell c1997
Availability: Items available for loan: HMS Central Library (2)Call number: 658.834 S35K19, ... Items available for reference: HMS Central Library: Not for loan (2)Call number: 658.834 S35K19, ...

2.
Loyalty marketing for the internet age how to identify, attract, serve, and retain customers in an e-commerce environment Kathleen Sindell.. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dearborn Financial Pub c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 S47L.

3.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: HMS Central Library (1).

4.
Marketing behaviour a regional analysis H. M. Saxena. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur R B S A Pub. 2003
Availability: Items available for loan: (5).

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA