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1.
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy by
Edition: 5th ed.
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for loan: HMS Central Library (1)Call number: 302.23014 ANA.

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2.
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal by
Language: English
Publication details: New Delhi: Sage Publications, 2017
Availability: Items available for loan: HMS Central Library (2)Call number: 302.230727 DAY, ...

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA