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1.
From idea to profit how to market innovative products and services edited by Adam Jolly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 F94F.

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Marketing the unknown developing market strategies for technical innovations Paul Millier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley and Sons 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M62M.

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3.
Product and brand management text and cases K. Venugopal Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Himalaya publishing house 2017
Availability: Items available for loan: HMS Central Library (3)Call number: 658.575 R19P, ...

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA