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	1.	PR management 12 rules for effective publicity Mark Mathis. by Mathis, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi JAICO Publishing House 2003 Availability: Items available for loan: HMS Central Library (2)Call number: 659.2 M45P, ... Place hold Add to cart (remove)
	2.	Effectiveness of advertising U.C. Patnaik and A. Suresh C. Patnaik. by Patnaik, U.C Patnaik, A Suresh C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sonali 2005 Availability: Items available for loan: HMS Central Library (2)Call number: 659.1 P22E, ... Place hold Add to cart (remove)
	3.	Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 4th. ed.. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia Thomson c2006 Availability: Items available for loan: HMS Central Library (1)Call number: 689.1 O30A. Place hold Add to cart (remove)

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