000 00426nam a2200157Ia 4500
008 241204s9999 xx 000 0 und d
020 _a1-86197-054-4.
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8
_bS35I
245 0 _aImproving marketing effectiveness
_cRobert Shaw.
260 _aLondon
_bProfile Books
_c1998
300 _avii, 244p., ill.; 22cm
440 _a (The economist books)
942 _cBK
999 _c28560
_d28560