| 000 | 00606nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 241204s9999 xx 000 0 und d | ||
| 020 | _a0-07-231445-1. | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bB40A |
||
| 100 | _aBelch, George Edward | ||
| 245 | 0 |
_aAdvertising and promotion _ban integrated marketing communications perspective _cGeorge Edward. Belch, Michael A. Belch. |
|
| 250 | _a5th ed.. | ||
| 260 |
_aBoston _bMcGraw Hill _c2001 |
||
| 300 | _a795p.; 28cm | ||
| 440 | _a (The McGraw-Hill / Irwin series in marketing). | ||
| 700 | _aBelch, Michael A. | ||
| 942 | _cBK | ||
| 999 |
_c29497 _d29497 |
||