| 000 | 00514nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 241204s9999 xx 000 0 und d | ||
| 020 | _a29001013 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bA11M |
||
| 100 | _aAaker, David A. | ||
| 245 | 0 |
_aManaging brand equity _bcapitalizing on the value of a brand name _cDavid A. Aaker. |
|
| 260 |
_aNew York _bFree Press _c1991 |
||
| 300 | _axi, 299 p.; 22 cm. | ||
| 650 |
_aManagement _bBrand Name Products _cIntangible Property. |
||
| 942 | _cBK | ||
| 999 |
_c29664 _d29664 |
||