| 000 | 00511nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 241209s9999 xx 000 0 und d | ||
| 020 | _a074320767X. | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bA11B |
||
| 100 | _aAaker, David A. | ||
| 245 | 0 |
_aBrand leadership _cDavid A. Aaker, Erich Joachimsthaler. |
|
| 260 |
_aLondon _bSimon and Schuster _c2002 |
||
| 300 | _axii, 351p.: ill.; 22 cm. | ||
| 650 |
_aMarketing _bAdvertising. |
||
| 700 | _aJoachimsthaler, Erich | ||
| 942 | _cBK | ||
| 999 |
_c31837 _d31837 |
||