000 00463nam a2200169Ia 4500
008 241210s9999 xx 000 0 und d
020 _a0-471-41235-x.
040 _aJamia Hamdard
041 _aEnglish
082 _a658.83
_bK98E
100 _aKumar, V
245 0 _aEssential of marketing research
_cV. Kumar, David A. Aaker; George S. Day.
250 _a2nd ed.
260 _aNew York
_bJohn Wiley
_c2002
300 _axix, 553p.: ill.; 25cm.
942 _cBK
999 _c39091
_d39091