000			00577nam a2200193Ia 4500
005			20250528121916.0
008			241210s9999 xx 000 0 und d
020			_a8129702541
041			_aeng
082			_a658.827 K24S
100			_aKeller, Kevin Lane
245		0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller
250			_a2nd. ed.
260			_aDelhi: _bPearson Education, _c2003.
300			_a816p.: ill.; 24cm.
650			_aBranding- Marketing
650			_bBrand name products - Management.
942			_cBK
999			_c40489 _d40489