| 000 | 00463nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a749439270 | ||
| 082 |
_a658.827 _bH13B |
||
| 100 | _aHaig, Matt | ||
| 245 | 0 |
_aBrand failures _bthe truth about the 100 (one hundred) biggest branding mistakes of all time _cMatt Haig. |
|
| 260 |
_aLondon _bKogan Page _c2003 |
||
| 300 | _aviii, 310p.; 24cm. | ||
| 650 | _aBrand name products-Marketing; Brand loyalty; Brand choice. | ||
| 999 |
_c42937 _d42937 |
||