000 | 00556nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 241212s9999 xx 000 0 und d | ||
020 | _a9812530541 | ||
082 |
_a658.812 _bZ07C |
||
100 | _aZikmund, William G. | ||
245 | 0 |
_aCustomer relationship management _bintegrating marketing strategy and information technology _cWilliam G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert. |
|
260 |
_aSingapore _bWiley _c2003 |
||
300 | _axix, 179p.; 24cm. | ||
650 | _aPublic relations; Business. | ||
700 | _aGilbert, Faye W | ||
700 | _aMcLeeod, Jr , Raymond | ||
999 |
_c42998 _d42998 |