000 00556nam a2200157Ia 4500
008 241212s9999 xx 000 0 und d
020 _a9812530541
082 _a658.812
_bZ07C
100 _aZikmund, William G.
245 0 _aCustomer relationship management
_bintegrating marketing strategy and information technology
_cWilliam G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert.
260 _aSingapore
_bWiley
_c2003
300 _axix, 179p.; 24cm.
650 _aPublic relations; Business.
700 _aGilbert, Faye W
700 _aMcLeeod, Jr , Raymond
999 _c42998
_d42998